In the XFL’s opening weekend, one of the eight teams has mentioned a sponsorship gadget that the NFL most likely couldn’t want anything more than to join into its advertising portfolio.
In the lower-left corner of the rear of the Dallas, Renegades helmet seems a subtle yet indisputable Bud Light Seltzer ad. As indicated by an XFL representative, the Renegades are the only team to have uniform advertising, until further notice.
The NFL has never had in-game uniform advertising of any sort, other than the logo of the organization that makes the uniforms — which unquestionably is an advertisement. (The NFL has had corporate names and logos on practice jerseys for over 10 years.) The XFL uniforms, made by Custom Outfitters of Miami, incorporate no logos or other designation of the organization.
Once more, the keyword for all XFL uniform advertising is “for now.” With an advertisement as of now on the rear of the helmet, the XFL is eager to improve its income with uniform and helmet advertisements, at the correct cost.
Also, there’s nothing amiss with that. On the off chance that, like NASCAR, the NFL had penetrated its uniforms with advertisements from the origin of the league in 1920, nobody would mind if the uniforms were littered with corporate names and logos now.
Inevitably, the NFL will cross that bridge. On the off chance that the XFL thrives while grasping uniform advertising, that could make it simpler for the NFL to follow suit.
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